White Lodging will expand its portfolio to 20th state with addition of new development at Ally Charlotte Center in North Carolina

The premium-branded, full-service hotel will highlight the company’s innovative take on urban hotels Plans to expand its portfolio to North Carolina with a new, full-service hotel in Uptown Charlotte were…


The premium-branded, full-service hotel will highlight the company’s innovative take on urban hotels

Plans to expand its portfolio to North Carolina with a new, full-service hotel in Uptown Charlotte were announced today by White Lodging along with Crescent Communities, the real estate company responsible for building the Ally Charlotte Center mixed used development. The hotel will be complete and open for business in early 2021.

“We have been eyeing Uptown Charlotte for the right opportunity for several years and are thrilled to be working with Crescent to bring this exciting mixed-use development to life,” said Deno Yiankes, President and CEO of Investments and Developments at White Lodging. “Charlotte has a young, well-educated work force and offers a great quality of life; everything we look for in a market that we believe will continue to experience strong, sustainable growth for years to come.”

The announcement comes a day after White Lodging closed on a historic sale of 82 property contracts in its management portfolio. The company plans to reinvest the sale proceeds in innovative projects in emerging and established markets, such as Charlotte.

“We’re starting a new chapter at White Lodging, and this property in Uptown Charlotte is illustrative of the makeup of our future,” said Ken Barrett, President and CEO of the Hospitality Management division of White Lodging.

The premium-branded, upscale hotel will feature approximately 350 oversized rooms and suites with a full slate of amenities, including over 20,000 square feet of meeting and event space, multiple food and beverage outlets and an open air roof top deck overlooking the active and vibrant 20,000 square foot public plaza. The premium-branded, upscale hotel will seamlessly connect to Ally Charlotte Center, a 26-story office and mixed-use tower, via the plaza.

“Vibrant, open-air rooftop bars are quickly becoming a differentiator for White Lodging,” said Chris Anderson, chief commercial officer at White Lodging, who said Charlotte will be the company’s 10th rooftop entertainment space. “We know that people seek something unique and special while on the road or in their own backyard, and we specifically design our spaces for memorable experiences to play out.”

“We spent two years traveling the country and met with a number of the best and most innovative hotel developers, owners and operators. We believe White Lodging represents the best in the business and we couldn’t be happier to have their team building a first-class hotel as part of our plans for the corner of Tryon and Stonewall Streets,” said Brian Leary, President of Commercial and Mixed Use at Crescent Communities. “Go visit any one of their hotels, whether its in Indianapolis, Denver, Austin or Chicago, and you’ll see the White Lodging difference. From wholly-owned and chef-driven food and beverage experiences to highly-amenitized meeting and conference space we know the hotel White Lodging will deliver will be extremely well-received in Charlotte. Together, we expect to redefine placemaking in Uptown Charlotte.”

Ally Charlotte Center and the hotel will be located just a block from the light rail system and convenient to major transportation arteries, including I-277, and adjacent to the City’s other major gathering spaces like sports venues, the Charlotte Convention Center and the Whole Foods Market at NOVEL Stonewall Station, which is also being developed by Crescent Communities.

The addition of the hotel at Ally Charlotte Center will be a meaningful increase in hotel space in Uptown Charlotte as the City looks to further attract conventions and other large events.

About Crescent Communities

Crescent Communities is a nationally recognized, market-leading real estate company specializing in the development and sale of single family, multifamily, commercial and mixed use communities. The company creates high-quality, differentiated communities in desirable locations in many of the fastest growing markets in the Southeast and Southwest. Since 1963, Crescent Communities has developed more than 60 single family master-planned communities, over 30 multifamily communities and more than 20 million square feet of commercial space. Its multifamily communities are branded NOVEL by Crescent Communities and its single family home business operates as Fielding Homes. For more information, visit www.crescentcommunities.com.

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White Lodging, established in 1985, is one of the leading hotel ownership, development, and management companies in America. An innovative trendsetter, the organization’s portfolio includes convention, urban lifestyle, and suburban hotels with more than $1 billion in annual revenue. White Lodging operates 90 premiere hotels, 30 restaurants/bars and 26 brands — including Marriott International, Hilton Worldwide, Hyatt Global, and InterContinental Hotel Group and its own Collection of Luxury Ranches. White Lodging is one of the most active developers in the US with over 18 projects currently in development. Success knows no boundaries at White Lodging, where associates and leadership have consistently earned industry leading guest satisfaction scores, market share and profit margins while recruiting and retaining the best, brightest, and most passionate professionals in every discipline for three decades.