Skip Navigation
White lodging logo
White lodging logo

In its latest annual benchmark of third-party hotel management companies, J.D. Power recognized White Lodging as No. 2 in guest satisfaction. With approximately 90 Marriott, Hyatt and Hilton hotels, and more than 40 restaurants and bars across the country, White Lodging is one of the largest and most respected hotel management, ownership and development companies in the United States.

“Our associates come to work each day to provide our guests with a memorable experience,” said Jean-Luc Barone, White Lodging’s Chief Operating Officer. “This independent recognition of our associates, and their service to our guests, is truly remarkable and comes at a time when they are working harder than ever.”

White Lodging advanced from No. 4 in the same J.D. Power benchmark survey from 2020.

Maintaining high guest satisfaction has helped differentiate White Lodging properties throughout the pandemic – from the company’s on-property enhanced cleaning protocols to ensuring guests know what to expect at the property when they book and before they arrive.

“The foundation of our company and our approach to guest satisfaction is our core value of Genuine Care, which has been a guide since our founding in 1985,” continued Barone. “It’s as simple as caring about each other, our guests and our neighbors in the communities in which we serve.”

White Lodging’s hotel properties include the JW Marriott Indianapolis, JW Marriott Austin Downtown, JW Marriott Charlotte, Hotel Distil (Louisville) and The Otis (Austin). View the company’s full portfolio. – This link opens in a new browser tab.

About the Study

The J.D. Power 2021 Third-Party Hotel Management Company Guest Satisfaction Benchmark includes third-party operators with more than 14,000 rooms under management and is based on 3,085 guest responses for branded hotel stays from May 2020 through June 2021.

The survey captures satisfaction ratings across the entire stay experience with multiple elements within each of the following:

  • Arrival and departure (front desk, staff service, etc)
  • Guest room (cleanliness, condition, quality of linens, etc)
  • Food & beverage (includes breakfast and other F&B such as restaurants and bars in full-service properties)
  • Services and Amenities (such as fitness centers, pools, etc)
  • Hotel facilities (includes parking, grounds, and safety and security)
  • Costs & fees (given the quality and service received for room rate and any fees paid)


Additional information and the full list of third party operators by rank is available on the J.D. Power website. – This link opens in a new browser tab.

White Lodging, established in 1985 by hospitality icon Bruce White, has evolved into one of the country’s largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. The company develops, owns and manages a portfolio of brands in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville. With a focus on elevated and experiential service, White Lodging’s portfolio consists of approximately 60 premium hotels; a private collection of world-renowned luxury ranches; 50 locally relevant, award-winning restaurants; and 10 market-leading rooftop bars. White Lodging focuses on hiring and developing Hospitalitarians that are committed to exceptional service and fostering meaningful connections. White Lodging is the second highest in the 2021 J.D. Power Guest Satisfaction Benchmark for third-party management companies, and has been near the top since the first benchmark was published. For more information about White Lodging, visit or follow the company on LinkedIn, Instagram and Facebook.


20220620_RenderingPackage HighRes_Page_3
Nearly 20 White Lodging Hotels Recognized as “Best Hotels” by U.S. News & World Report
White Lodging Named 2024 Gallup Exceptional Workplace Award Winner