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Guest Room Measures Include Second High-Touch Disinfection and Inspection

White Lodging’s StayConfident program leverages the company’s broad hospitality experience, and guidance from Centers for Disease Control and hotel brands to define an enhanced cleaning program.

“We’ve always taken great pride in the cleanliness of our hotels and restaurants and want to ensure that our guests know that when they stay or eat at a White Lodging property, they are even more confident that the proper care has been taken before their visit, during their visit and in preparation for their next visit,” said Jean-Luc Barone, chief operating officer at White Lodging.

White Lodging’s StayConfident program is built around three focus areas:

  • Contactless operations wherever possible
  • Advanced cleaning and disinfection procedures
  • Individualized – and social distanced – services

Read an overview of the StayConfident program – This link opens in a new browser tab..

Deep Cleaned, Inspected, and Approved

Much of StayConfident revolves around the guest room, which – after the following five-point protocol is followed – is given a second round of disinfection on all high-touch services, and then ultimately inspected and approved for the next guest. The guest room program includes:

  1. Deep Cleaning and Inspection
  2. Hospital-Grade Disinfection
  3. Removal of Non-Essential Paper Goods
  4. Enhanced Laundry Protocols
  5. Limited Housekeeping Entry

The StayConfident program also outlines new protocols across the property, including public areas, meeting spaces, the check-in process and food and beverage. Many of the StayConfident components are extensions of the company’s existing infectious disease response plan, which has been in place since before the pandemic was declared.

All White Lodging associates will undergo training and certification on the StayConfident program and any hotel brand programs. They are also required to undergo a COVID-19 symptom and temperature screen upon entering the property for their shift.

“Confidence in a hotel operator’s approach to hygiene is critical to get individuals and groups to travel again with regular frequency,” said Chris Anderson, chief commercial officer at White Lodging. “White Lodging’s strong operational record and standards for excellence helps reinforce that when we commit to something, we follow through. Cleanliness has always been a top priority, we’ve just elevated it even further with StayConfident.”

In addition to following guidance from the Centers for Disease control and other local and national health agencies, StayConfident was assembled with the expertise of internal subject matter experts; outside hygiene consultants; hotel and restaurant association (including AHLA’s Stay Safe Initiative) guidance; meetings and event experts; and guidance from Marriott, Hyatt and Hilton brands. Many of White Lodging’s leaders serve on hotel brand advisory councils working to define best practices for the broader industry.

White Lodging, established in 1985 by hospitality icon Bruce White, has evolved into one of the country’s largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. The company develops, owns and manages a portfolio of brands in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville. With a focus on elevated and experiential service, White Lodging’s portfolio consists of approximately 60 premium hotels; a private collection of world-renowned luxury ranches; 50 locally relevant, award-winning restaurants; and 10 market-leading rooftop bars. White Lodging focuses on hiring and developing Hospitalitarians that are committed to exceptional service and fostering meaningful connections. White Lodging is the second highest in the 2021 J.D. Power Guest Satisfaction Benchmark for third-party management companies, and has been near the top since the first benchmark was published. For more information about White Lodging, visit or follow the company on LinkedIn, Instagram and Facebook.


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