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Over the last 30 years, White Lodging has developed more than 160 newly constructed hotels, representing investment of more than $5 billion.

Our development team excels at finding the right markets for new builds, creating up front value via intense focus on effective and efficient design and delivering high-value projects both within budget and on schedule.
Drone view of the city of Indianapolis with the JW Marriott and its connected hotels in the foreground
A tall hotel building at dusk
A large hotel building from streetview

Hotel Management Services

We operate like owners because we are owners. Increased revenue. Bigger profit margins. Growth in market share. These are the goals White Lodging sets when we take on a new project. And we achieve them time and time again . By leveraging our valued brand relationships and legendary experience, White Lodging consistently executes the industry’s best management services.
Three people talk while looking at a tablet
Two hotel associates work at a table
A hotel associate pushes a luggage cart through a hotel lobby

Food and Beverage Innovation

Our independent restaurants are destinations in their own right; they just happen to be adjacent to hotels. We search out and hire the best talent to create craveable independently branded concepts and menus that keep guests and locals coming back.

We employ a dedicated R&D chef, who has an entire state-of-the-art test kitchen in which to craft, create, and execute unique recipes.  A centralized team oversees branding, marketing, menu development, procurement, operational consistency and service standards across more than 50 restaurant and bars, including 10 market-leading rooftop bars.
A female chef standing in a white tiled kitchen

Rev-Gen Excellence

White Lodging’s approach to revenue generation goes beyond a singular discipline and combines sales, events, marketing,  communications and revenue management into one force with the ability to deploy resources, while forecasting and flexing strategy to identify the best opportunities from a mix, rate and occupancy perspective.

Using near real time brand data and a centralized data warehouse, we use this to overlay our custom, brand agnostic dashboards that enable timely decision making and common language to capture the right guest at the right time at the right price.


Rooftop Bars

White Lodging operates one of the largest single portfolios of rooftop bars in the country. From Tiki Bars to an Urban Oasis to chic Retreats, our rooftop bars cater to locals just as much as hotel guests. Sold-out reservations and lines out the door reinforce the market leading dominance of our rooftops – which go well beyond expectations with complementary upscale food menus (no bar food here) and mixologist-crafted one-of-a-kind cocktails.

The best relationships in hotel development are symbiotic, where the sum of our parts is greater than each company individually.

At White Lodging, we consistently grow alongside our partners by building trust and creating value from day one. 

Because of our strong financial platform, we have the ability to strategically choose where we grow and who we grow with. Our partners know with certainty that we can invest in the needed infrastructure to fuel that progress.
Exterior shot of construction on the AC Le Meridien Denver

Latest News

Hospitality Icon Bruce White Dies at 70
Bruce White, hospitality industry icon and Founder and Chairman of White Lodging, has died at the age of 70 after a nearly year-long battle with cancer.
White Lodging Names Chief Human Resources Officer and Operations Vice President
White Lodging, one of the country’s largest privately held hospitality companies focused exclusively on urban, experiential and lifestyle hotels, today announced two new senior-level appointments.
White Lodging to Build its First Kimpton in San Antonio