Development
Over the last 30 years, White Lodging has developed more than 200 newly constructed hotels.
Hotel Management Services
Food and Beverage Innovation
We employ a dedicated R&D chef, who has an entire state-of-the-art test kitchen in which to craft, create, and execute unique recipes. A centralized team oversees branding, marketing, menu development, procurement, operational consistency and service standards across more than 50 restaurant and bars, including 10 market-leading rooftop bars.
Commercial Excellence
White Lodging’s approach to revenue generation goes beyond a singular discipline and combines sales, events, marketing, communications and revenue management into one force with the ability to deploy resources, while forecasting and flexing strategy to identify the best opportunities from a mix, rate and occupancy perspective.
Using near real time brand data and a centralized data warehouse, we use this to overlay our custom, brand agnostic dashboards that enable timely decision making and common language to capture the right guest at the right time at the right price.
Rooftop Bars
White Lodging operates one of the largest single portfolios of rooftop bars in the country. From Tiki Bars to an Urban Oasis to chic Retreats, our rooftop bars cater to locals just as much as hotel guests. Sold-out reservations and lines out the door reinforce the market leading dominance of our rooftops – which go well beyond expectations with complementary upscale food menus (no bar food here) and mixologist-crafted one-of-a-kind cocktails.
The best relationships in hotel development are symbiotic, where the sum of our parts is greater than each company individually.
Because of our strong financial platform, we have the ability to strategically choose where we grow and who we grow with. Our partners know with certainty that we can invest in the needed infrastructure to fuel that progress.
Frequently Asked Questions
Does White Lodging develop new hotels?
Yes. White Lodging has developed more than 250 newly constructed hotels and continues to pursue new projects in markets including Austin, Charlotte, Fort Worth and Raleigh.
How does White Lodging partner with hotel owners and investors?
White Lodging partners with individual owners, institutions such as REITs and universities, and family offices. Services are tailored to each project and include development, ownership, management, co-investment and asset management.
What hotel brands does White Lodging develop with?
White Lodging develops hotels with Marriott, Hilton, Hyatt and IHG brands, as well as independent hotels. Brand alignment is built into each project from site selection and design through opening.
What types of projects does White Lodging specialize in?
White Lodging specializes in urban lifestyle, luxury, convention and resort hotels, as well as mixed-use developments and destination-driven hospitality projects.
Which markets are ideal for new White Lodging development?
White Lodging focuses on high-growth urban and destination markets with strong demand and long-term investment potential. Current development markets include Austin, Charlotte, Fort Worth and Raleigh.
What is White Lodging's hotel development process?
White Lodging’s development process includes:
- Market analysis
- Site selection
- Design and brand alignment
- Project management
- Construction services
- Operational planning