We Are White Lodging
Named for our Founder, Bruce White, White Lodging is a family-owned, multi-brand, multi-segment developer, owner and operator of premium brand, market-leading hotels, scratch-made restaurants, and award-winning rooftops in high-growth urban markets. We are one of the country’s largest privately held hospitality companies focused exclusively on this segment.
With a collection of luxury ranches and a portfolio of more than 50 high-end urban and lifestyle hotels under the Marriott, IHG (Kimpton), Hyatt and Hilton brands, our key markets include Indianapolis, Austin, Louisville, Chicago, Denver, San Antonio, Nashville, and Charlotte.
Beth White, Chair, and the next generation of the White Family are the foundation of the company's culture, and they all play key roles in the company's operations and future success.
We've Thrived since 1985
Leaders at Every Level
Innovation in Hospitality
We do things differently and have since the beginning. From the first Fairfield Inn franchise in 1990 to the largest J.W. Marriott in 2011 to the first fully immersive luxury epicurean experience in 2019, and more.
In the last 40 years, we’ve developed hundreds of hotels and dozens of different brands, including independent luxury ranches.
Frequently Asked Questions
What is White Lodging?
White Lodging is a family-owned, privately held hospitality company founded in 1985 that develops, owns and manages urban, lifestyle and luxury hotels and restaurants across the United States. It is one of the largest operators of convention and luxury branded hotels by number of rooms managed.
What does White Lodging do?
White Lodging develops, owns and manages hotels, restaurants and rooftop bars. Its portfolio includes more than 60 hotels with more than 16,000 rooms, more than 50 restaurants and more than 10 rooftop bars in key markets including Austin, Charlotte, Chicago, Indianapolis, Louisville, Nashville, Raleigh and San Antonio.
Is White Lodging a hotel brand or a management company?
White Lodging is not a hotel brand. It is a hotel developer, owner and manager that operates branded hotels as a franchisee and third-party manager for Marriott, Hilton, Hyatt and IHG. It also creates and operates its own independently branded restaurants and bars.
Which hotel brands does White Lodging partner with?
White Lodging partners with Marriott, Hilton, Hyatt and IHG, and also operates independent hotels. Its luxury, lifestyle and convention hotels include brands such as JW Marriott, Autograph Collection, Westin, Aloft and Kimpton.
Where does White Lodging operate?
White Lodging operates in high-growth urban and destination markets across the United States. Key markets include Austin, Charlotte, Chicago, Indianapolis, Louisville, Nashville, Raleigh and San Antonio.
How many hotels and restaurants does White Lodging manage?
White Lodging operates more than 60 hotels with more than 16,000 rooms, plus more than 50 restaurants and more than 10 rooftop bars.
What makes White Lodging different from other hospitality companies?
White Lodging combines hotel development, ownership, management and food-and-beverage expertise in one company. It focuses on urban lifestyle destinations, experiential hospitality that inspires human connection, and independently branded restaurants. White Lodging ranked No. 3 in guest satisfaction in J.D. Power’s 2024 benchmark of third-party hotel management companies.