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About
We Are White Lodging
We are a company of hospitalitarians that bring the virtue of hospitality to life. Our success comes from making someone's ordinary day, extraordinary, through exceptional service, craveable food and drinks, and design-forward hotels.
Named for our Founder and former Chairman, Bruce White, White Lodging is a family-owned, multi-brand, multi-segment developer, owner and operator of premium brand, market-leading hotels, scratch-made restaurants, and award-winning rooftops in high-growth urban markets. We are one of the country’s largest privately held hospitality companies focused exclusively on this segment.
With a collection of luxury ranches and a portfolio of more than 50 high-end urban and lifestyle hotels under the Marriott, IHG (Kimpton), Hyatt and Hilton brands, our key markets include Indianapolis, Austin, Louisville, Chicago, Denver, San Antonio, Nashville, and Charlotte.
In Austin, Texas alone, we own and operate the most hotel rooms in the downtown area with 12 hotels – as well as 10 award-winning independently branded restaurants and five market-leading rooftops – and we have plans to grow even further and consistently be the first hospitality choice for guests and associates wherever we operate.
Named for our Founder and former Chairman, Bruce White, White Lodging is a family-owned, multi-brand, multi-segment developer, owner and operator of premium brand, market-leading hotels, scratch-made restaurants, and award-winning rooftops in high-growth urban markets. We are one of the country’s largest privately held hospitality companies focused exclusively on this segment.
With a collection of luxury ranches and a portfolio of more than 50 high-end urban and lifestyle hotels under the Marriott, IHG (Kimpton), Hyatt and Hilton brands, our key markets include Indianapolis, Austin, Louisville, Chicago, Denver, San Antonio, Nashville, and Charlotte.
In Austin, Texas alone, we own and operate the most hotel rooms in the downtown area with 12 hotels – as well as 10 award-winning independently branded restaurants and five market-leading rooftops – and we have plans to grow even further and consistently be the first hospitality choice for guests and associates wherever we operate.
We've Thrived since 1985
Bruce White established White Lodging with one hotel in Indiana and a singular vision – to provide significant and sustainable value and genuine care for associates, guests, and community. It’s a vision that has since inspired the steady and constant growth of the company.
Since our founding in 1985, White Lodging has built hundreds of hotels at an investment of more than $5 billion, and ultimately invests hundreds of millions of dollars a year in new growth and generates more than $1 billion in managed revenues each year.
Our hospitalitarians have a genuine passion for serving others, and we have a passion for providing an environment where they can be their best selves at work – ultimately thriving on Day 1 through a supportive culture and one that offers industry-leading training, development, and mentorship.
Leaders at Every Level
Our leadership team considers it a privilege to support the thousands of White Lodging associates across the country. All of these leaders bring a diverse perspective and built their successful careers from the ground up in hospitality. Their goal is to enable and support an environment where associates can be their best selves with the right tools, technology and teamwork in place.
Innovation in Hospitality
We do things differently and have since the beginning. From the first Fairfield Inn franchise in 1990 to the largest J.W. Marriott in 2011 to the first fully immersive luxury epicurean experience in 2019, and more.
In the last 40 years, we’ve developed more than 200 hotels and have more than $500 million in new hotel developments in progress any given year.
Latest News
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02
23
THE PLAZA SAN ANTONIO HOTEL & SPA NAMES GENERAL MANAGER AND DIRECTOR OF SALES AND MARKETING
The team brings nearly 50 years of combined luxury experience to the new hotel
02
20
23
CHAMPIONS AUSTIN REOPENS – NEW LOOK, NEW MENU, NEW CULINARY TEAM
Closed in 2020 During the Pandemic, Takes Opportunity to Enhance Guest Experience
02
13
23
White Family Foundation commits $50 million to new Daniels School of Business at Purdue University
The Dean and Barbara White Family Foundation has committed $50 million to Purdue University to help launch the university’s reimagined School of Business and name its undergraduate institute, which will be named the Bruce White Undergraduate Institute.