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For more than two decades, JD Power has measured hotel guest satisfaction in North America. For the first time, JD Power used the data from the annual North America Hotel Guest Satisfaction Index to benchmark the largest third-party management companies (with more than 14,000 rooms under management).

White Lodging ranked number four in the list of 11 leading third-party management companies, with only a two-point gap to the top ranking.

“Guest satisfaction differentiates us from our competitors in good times, and even more during this COVID-19 pandemic,” said Chris Anderson, chief commercial officer. “Each guest touch point, from the moment they find us on the internet or make that call, to the time they leave the property, is an opportunity to show why White Lodging is the best – and has the best associates – in the industry.”

The survey captures satisfaction ratings across the entire stay experience. It analyzes guest responses to more than 150 questions and benchmarks the performance of 102 brands across six market segments. This year’s study is based on responses from 37,843 hotel guests for stays between May 2019 and March 2020.

“Third-party operators that employ great talent are best-equipped to provide excellent guest experiences across limited-service and full-service hotels alike,” said Andrew Stokes, hospitality practice lead at J.D. Power.

Read the full list from JD Power – This link opens in a new browser tab..

White Lodging, established in 1985 by hospitality icon Bruce White, has evolved into one of the country’s largest privately held hospitality companies focused exclusively on highly curated urban and lifestyle properties. The company develops, owns and manages a portfolio of brands in destination-driven markets, including Austin, Chicago, Denver, Nashville, Indianapolis, and Louisville. With a focus on elevated and experiential service, White Lodging’s portfolio consists of approximately 60 premium hotels; a private collection of world-renowned luxury ranches; 50 locally relevant, award-winning restaurants; and 10 market-leading rooftop bars. White Lodging focuses on hiring and developing Hospitalitarians that are committed to exceptional service and fostering meaningful connections. White Lodging is the second highest in the 2021 J.D. Power Guest Satisfaction Benchmark for third-party management companies, and has been near the top since the first benchmark was published. For more information about White Lodging, visit or follow the company on LinkedIn, Instagram and Facebook.


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