A proven partner in excellence and growth
For 40 years, we’ve been a family-owned company that prides itself on innovation, high performance, and sustainable growth. Today, White Lodging is one of the industry’s largest – and most respected – privately held management, development and ownership companies.
We bring this expertise to life by creating experiential hospitality that inspires genuine human connection.
Our owner-focused management services are tailored around institutional-grade infrastructure, forward-looking operational standards and a nimble entrepreneurial mindset. Long-held ownership partners include family offices, institutional holders and Real Estate Investment Trusts.
With more than 15,000 rooms under management across Marriott, Hyatt, Hilton and IHG, our management services differentiator remains urban luxury and lifestyle hotels with locally relevant, scratch-kitchen food and beverage programs.
In addition to efficient operations and high guest satisfaction results, our commercial engine (revenue management, sales and marketing) regularly outperforms the industry in the markets we operate – it’s the White Lodging Way.
We invite you to learn more about our mindset, capabilities, track record, and latest happenings.
A Company of Firsts
Since our founding, White Lodging has developed and built hundreds of hotels – with a lot of innovations and “firsts” along the way. Here are just a few of our highlighted openings:
UNION CLUB HOTEL AT PURDUE, AUTOGRAPH COLLECTION
The only Autograph hotel operated primarily by students (Purdue University; West Lafayette, Indiana)
Learn MoreTHE FARM AT BRUSH CREEK RANCH
The first fully-immersive luxury epicurean experience – The Farm at Brush Creek (Saratoga, Wyoming)
Learn MoreALOFT, HYATT PLACE, FAIRFIELD INN CHICAGO
The first tri-branded property in the country – Hyatt Place, Fairfield Inn, and Aloft (Chicago)
Learn MoreJW MARRIOTT INDIANAPOLIS
The first JW Marriott hotel in the Americas with more than 1,000 rooms
Learn MoreCOURTYARD & RESIDENCE INN AUSTIN DOWNTOWN
The first dual-branded property in the U.S. – the Courtyard and Residence Inn (Austin)
Learn MoreINDIANAPOLIS MARRIOTT DOWNTOWN
The first franchised Marriott Headquarter Convention Hotel (Indianapolis)
Learn MoreFAIRFIELD INN MERRILLVILLE
The first Fairfield Inn franchise (Merrillville, Indiana)
Food and beverage innovation
The success of our F&B portfolio begins with our renowned research-and-development chef and state-of-the-art test kitchen. When you partner with us to develop a lodging-plus-dining project, our F&B team will produce a from-scratch concept and oversee all culinary operations including menu development, training, and service standards.
We’re always raising the bar
See our latest news on openings, groundbreakings, awards, and more.
Ready to elevate your project?
If you’re a developer or owner who would like to learn more about partnering with us, fill out our form and we’ll be in touch.
Frequently Asked Questions
What hotel management services does White Lodging provide?
As a third-party hotel manager, White Lodging oversees every part of a hotel’s operation: pre-opening and development services, day-to-day operations, revenue management, sales, marketing, finance and accounting, food and beverage, technology, human resources and guest experience.
How does White Lodging operate hotels on behalf of owners?
White Lodging protects and maximizes each owner’s investment by aligning day-to-day hotel operations and performance strategies with the owner’s objectives.
What hotel brands does White Lodging manage for?
White Lodging manages hotels under Marriott, Hilton, Hyatt and IHG brands, as well as independent hotels. Its teams deliver each brand’s standards while applying White Lodging’s own operating, sales and food and beverage expertise.
How does White Lodging drive hotel performance?
White Lodging drives performance through revenue optimization, operational excellence, guest satisfaction, food and beverage innovation and market-focused commercial strategies, all built around the owner’s objectives with an owner-first mindset.
How does White Lodging enhance the guest experience?
White Lodging emphasizes personalized service, design-forward hotels, locally relevant dining and hospitality experiences that foster genuine human connection.
How does White Lodging differ from other third-party hotel managers?
White Lodging manages with an ownership mindset, because it develops and owns hotels too. It specializes in luxury and complex properties, industry-leading food and beverage, and shift-to-shift operational excellence, driving margins and profitability for owners.
Get inspired
Check out our latest projects in development
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