White Lodging, REI Real Estate Services and Poe Companies plan to bring luxury, playfulness to downtown Louisville with a new dual-branded hotel development in the heart of historic Whiskey Row

Two new, yet distinctly different hotels will open in 2019 in the historic and revitalized Whiskey Row neighborhood of downtown Louisville as part of a new development planned by a…


Two new, yet distinctly different hotels will open in 2019 in the historic and revitalized Whiskey Row neighborhood of downtown Louisville as part of a new development planned by a staple of the Louisville hospitality industry.

Located on Main Street, the development will feature two Marriott International branded properties– Hotel Distil, a boutique hotel that will be part of Marriott’s Autograph Collection Hotels, and a Moxy Hotel, the enterprise’s spirited and fun design-driven brand with more than 15 hotels in North AmericaEurope and Asia. The project, developed by White Lodging, Poe Companies and REI Real Estate Services, is also due to contain multiple bars and restaurants. The hotels will be managed by White Lodging, their 12th and 13th hotels in the Louisville market.

“With his vision and passion for LouisvilleSteve Poe continues to reshape the downtown market and we are thrilled to participate in what we believe will be a game-changing hotel development for Whiskey Row,” said Deno Yiankes, president and CEO of development at White Lodging.

“From the Kentucky Derby to NCAA sporting events, the upcoming PGA championship and Bourbonism, tourists are pouring into Louisville. The addition of two unique, innovative hotels to historic Whiskey Row will give our visitors an authentic experience that will keep them coming back to our city for years to come,” said Louisville Mayor Greg Fischer. “I applaud Poe Companies, White Lodging, and REI Real Estate for bringing two new hotel brands to Louisville.”

Hotel Distil, an independent hotel affiliated with Autograph Collection Hotels, taps into the street’s rich bourbon history. The 205-room property joins the diverse and dynamic portfolio of more than 100 Autograph Collection Hotels around the world – all independent, one-of-a-kind hotels that champion values of vision, design and craft. It will feature more than 7,500 square feet of elegant meeting space, a new energized restaurant concept and rooftop bar with direct access to the street.  The Moxy Hotel will feature a street-level restaurant and bar along with an additional rooftop terrace and event space.

The original façade that still stands from circa 1860’s will be the front of the Distil Hotel and the signature restaurant.  The façade and site are remnants of a rich and storied history that still has significance today, perfectly embodies Autograph Collection Hotels’ Exactly Like Nothing Else mantra.  The site was the original location and barrel house for J.T.S. Brown and Sons, whose name is still above the doorway.  John Thompson Street Brown was the half-brother of George Garvin Brown, whose partnership began the company that is known today as The Brown- Forman Corporation.

“We are delighted to see this historic site reimagined for our guests,” said Brian Povinelli, Senior Vice President and Global Brand Leader, Autograph Collection Hotels. “With its storied history, Hotel Distil champions Autograph Collection Hotels’ brand values of vision, design and craft.”

The planned development marks the debut for the experiential Moxy Hotel in Louisville, boldly reinventing the lifestyle hotel experience in the Derby City.

Moxy Louisville will be thoughtfully designed with the target audience in mind – engaging, smart and free-spirited. Opening in the city known for its famous horse races, foodie mentality and southern charm, Moxy Louisville will welcome guests with locally inspired contemporary design, industrial chic style and a playful social scene. Moxy Louisville’s 110 bedrooms will be cozy and tech savvy with plush platform beds, peg walls instead of closets for ultimate flexibility, motion sensor lighting, and all the right tech for in-room entertainment including 49-inch LED TVs, abundant power and USB outlets, along with furiously fast and free Wi-Fi for ultimate connectivity.

“Moxy is specifically designed for a new generation of travelers – we call them Fun Hunters – who are looking for a hotel environment that allows them to have an experience on their terms,” said Vicki Poulous, Senior Global Brand Director, Moxy Hotels. “Moxy Louisville will give guests everything they want and nothing they don’t.”

“Forward-thinking, fun-loving travelers to Louisville are going to love the Distil and Moxy hotels,” said Chris Anderson, Chief Revenue Officer at White Lodging. “We are proud to introduce both of these new brands to Whiskey Row. They are distinctly different and will offer something unique that Louisville has never seen before.”

Note on Forward-Looking Statements:
This news release contains “forward-looking statements” within the meaning of federal securities laws, including the number of lodging properties the company may add in future years and similar statements concerning possible future events or expectations that are not historical facts.  We caution you that these statements are not guarantees of future performance and are subject to a number of risks and uncertainties, including changes in market conditions; changes in global and regional economies; supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth and refurbishment; and other risk factors that the company identifies in its most recent quarterly report on Form 10-Q or annual report on Form 10-K; any of which could cause actual results to differ materially from the expectations we express or imply here.  We make these statements as of the date of this press release, and we assume no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

About Moxy Hotels:
Moxy Hotels is Marriott International’s new experiential, design-driven, brand that debuted September 2014 in Europeand has since introduced locations in BerlinNew Orleans, the United KingdomVienna, etc. A boutique-hotel concept for the modern traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled rooms, vibrant lobby spaces and warm service, Moxy aims to surprise travelers with a playful, spirited and fun guest experience. To learn more about Moxy Hotels, visit www.MoxyHotels.com.

  • Follow Moxy on Instagram
  • Watch Moxy on YouTube
  • Engage #AtTheMoxy
  • Watch the Moxy Manifesto video here

About Autograph Collection Hotels:
Autograph Collection Hotels, part of Marriott International, Inc., celebrates individuality by curating one-of-a-kind travel experiences at more than 110 lifestyle hotels in nearly 30 countries and territories, among the world’s most desirable destinations. Exactly like nothing else, Autograph Collection properties are hand selected for their rich character and uncommon details. A personal realization of an individual founder’s vision, these hotels are defined by unique design, differentiated guest experiences and their meaningful role in locality. Autograph Collection Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer.  For more information, please visit www.autographhotels.com, and explore our social media channels on InstagramTwitter, and Facebook to learn more about championing the independent spirit that is #ExactlyLikeNothingElse.

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White Lodging Services Corporation was established in 1985 and is today one of America’s largest and fastest growing hotel ownership, development, and management companies. An innovative trendsetter with high-performing convention and lifestyle hotels in its portfolio, White Lodging boasts more than 165-premium hotels, 30 restaurants and 30 brands — including Marriott International, Inc., Hilton Worldwide, Hyatt Global, and InterContinental Hotel Group — in 19 states across the U.S. Success Knows No Boundaries at White Lodging, which has consistently earned superior guest satisfaction scores, higher market share and greater profit margins while recruiting the best, brightest, and most passionate professionals in every discipline for three decades.