WHITE LODGING AND FRIEDMAN PROPERTIES TO SHAKE UP CHICAGO’S HOSPITALITY SCENE WITH THE CITY’S AND MIDWEST’S FIRST MOXY HOTEL

The playful and experiential Moxy Hotels will debut its first property in Chicago, IL—and the first in the Midwest—in Spring 2018, boldly reinventing the lifestyle hotel experience in the Windy…

The playful and experiential Moxy Hotels will debut its first property in Chicago, IL—and the first in the Midwest—in Spring 2018, boldly reinventing the lifestyle hotel experience in the Windy City. White Lodging will operate the Moxy Chicago Downtown, which it is developing in the River North area in partnership with Friedman Properties.

Moxy Chicago Downtown will be thoughtfully designed with the target audience in mind – engaging, smart and free-spirited. Opening in the city known for its location on Lake Michigan, foodie mentality and epic nightlife, Moxy Chicago Downtown will welcome guests with its locally inspired contemporary design, industrial chic style and buzzing social scene. Its 156 bedrooms will be comfortable, and tech savvy with plush platform beds, peg walls instead of closets for flexibility, motion sensor lighting, 49-inch LED TVs, abundant power and USB outlets, along with furiously fast and free Wi-Fi for connectivity.

“Today’s modern traveler is a different kind of hotel guest who wants to truly experience a destination and have fun while doing so,” said Chris Anderson, Chief Revenue Officer, White Lodging. “We are proud to introduce Moxy Hotels to Chicago, which caters to this fun hunting guest.”

Since today’s traveler spends more time in public spaces to work and play, Moxy’s communal public spaces are the energy hubs in all of the brand’s hotels around the globe, and Moxy Chicago Downtown is no exception. From pick-up bites in the lobby and game tables in the public space, to an interactive digital Guestbook streaming the #atthemoxy Instagram feed, Moxy Chicago Downtown is all about being inclusive, connected and progressive. The hotel’s lively lobby and state-of-the-art gym will ensure guests will want to extend their stay.

The bar in the lobby will be the hub of the hotel, serving as the “front desk” where guests check in, receive their room key and sip a complimentary ‘Got Moxy’ signature cocktail. The lobby bar will also be the place guests fill up on spirits, food, and fun. It will be an urban coffeehouse by day featuring locally sourced branded premium coffee. By night, it will be a game and entertainment space with a fully stocked craft cocktail bar emphasizing tequila, whiskey and beer. Chicago locals and hotel guests will enjoy a menu of simple, crave-able cocktails at the lobby bar as well as portable, handheld food items like tacos, poké bowls and dips. In addition, guests can order from the food truck-inspired inside-outside counter and lounge in the lobby, while pedestrians walking by the building can stop at the inside-outside walk up window and order a quick bite to go.

“Moxy’s fun, edgy, and social vibe will complement Chicago’s bold and youthful spirit,” said Vicki Poulos, Senior Global Brand Director, Moxy Hotels. “From photo booth elevators, communal ironing rooms to dial-up bedtime stories, every part of Moxy is a backlash to hotel clichés and conventions.”

Moxy Hotels first launched in Milan in September 2014. Moxy currently operates 15 hotels in locations that include Berlin, Frankfurt, London, Milan, Munich, New Orleans, Oslo, Tempe, Vienna, and Times Square in New York City, US. The brand is also opening hotels in Japan, Seattle, Denver and London, among others. In 2018, Moxy is expected to open in Atlanta, Chicago, Minneapolis, Berlin, and Venice.

To learn more about Moxy Hotels, please visit www.MoxyHotels.com.

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Note on Forward-Looking Statements: This news release contains “forward-looking statements” within the meaning of federal securities laws, including the number of lodging properties the company may add in future years and similar statements concerning possible future events or expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to a number of risks and uncertainties, including changes in market conditions; changes in global and regional economies; supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance hotel growth and refurbishment; and other risk factors that the company identifies in its most recent quarterly report on Form 10-Q or annual report on Form 10-K; any of which could cause actual results to differ materially from the expectations we express or imply here. We make these statements as of the date of this press release, and we assume no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

About Moxy Hotels:  Moxy Hotels is Marriott International’s new millennial-focused brand that debuted in September 2014 with the opening of the Moxy Milan. A boutique-hotel concept for the next-Gen traveler, Moxy is a fresh and innovative brand combining stylish design and approachable service at an affordable price point. With tech-enabled rooms, vibrant lobby spaces and warm, modern service, Moxy aims to surprise travelers with a thoughtful, spirited and fun guest experience. Moxy Hotels is proud to participate in the industry’s award-winning loyalty program, Marriott Rewards® which includes The Ritz-Carlton Rewards®. Members can now link accounts with Starwood Preferred Guest® at members.marriott.com for instant elite status matching and unlimited points transfer. To learn more about Moxy Hotels, visit www.MoxyHotels.com.

• Follow Moxy on Instagram
• Watch Moxy on YouTube
• Engage #AtTheMoxy
• Watch the Moxy Manifesto video here

Friedman Properties, Ltd.:  Friedman Properties, Ltd. owns, leases and manages a portfolio of 50+ buildings totaling over 4 million square feet including office, retail, residential, parking, event and hospitality space. Partnering with restaurants, hotels, artists, entrepreneurs, and civic leaders, Friedman Properties has transformed River North into the city’s most desirable 24-hour live/work/play destination. Since the 1970’s, their progressive approach to ownership in River North continues to guide the company’s development in projects throughout the city and suburbs. Innovative design, creative leasing, and excellence in tenant service put Friedman Properties’ buildings among the best that Chicago real estate has to offer. For more information about Friedman Properties, visit www.friedmanproperties.com, or connect on Facebook, Twitter, LinkedIn and Instagram.

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White Lodging, established in 1985, is one of the leading ownership, development, and management companies in America. An innovative trendsetter, the organization’s portfolio includes convention, urban lifestyle, and suburban select hotels with more than $1 billion in managed revenue. White Lodging operates more than 90-premium hotels, 30 restaurants and 30 brands in 20 states. Success knows no boundaries at White Lodging, where associates and leadership have consistently earned superior guest satisfaction scores, top market share and industry-leading profit margins while recruiting the best, brightest, and most passionate professionals in every discipline for three decades. White Lodging is a proud winner of the 2018 & 2019 Gallup Great Workplace Award.