HB Exclusive: White Lodging Rebrands in Response to Growth, New Company Direction

Success knows no boundaries. Passion works here. These are two taglines that embody the rebranding efforts of White Lodging, which officially launched today.…

Success knows no boundaries. Passion works here. These are two taglines that embody the rebranding efforts of White Lodging, which officially launched today.

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White Lodging, established in 1985, is one of the leading ownership, development, and management companies in America. An innovative trendsetter, the organization’s portfolio includes convention, urban lifestyle, and suburban select hotels with more than $1 billion in managed revenue. White Lodging operates more than 90-premium hotels, 30 restaurants and 30 brands in 20 states. Success knows no boundaries at White Lodging, where associates and leadership have consistently earned superior guest satisfaction scores, top market share and industry-leading profit margins while recruiting the best, brightest, and most passionate professionals in every discipline for three decades. White Lodging is a proud winner of the 2018 & 2019 Gallup Great Workplace Award.