Senior Vice President and Chief Revenue Officer, Full Service
Chris Anderson is the Full Service Chief Revenue Officer for White Lodging. He is responsible for developing and executing the revenue strategy for the full service and lifestyle portfolio of hotels and restaurants, providing strategic and tactical oversight of the entire revenue generation process including sales, revenue management, communication and digital disciplines. As well, he is responsible for new concepts, branding and experiential marketing and activation.
A winner of numerous awards including an Emmy nomination, Telly Award, multiple Platinum and Gold Marcom Awards and the prestigious Adrian Award for marketing strategies and campaigns, Chris has also chaired and co-chaired many industry boards, committees and panels. He received a bachelor’s degree in political science and marketing from the University of Missouri.
Chris believes that hotels do not sell products, but rather experiences that are built on exceptional service and strong, customized customer experiences. In his book, called “I’m not buying it,” Anderson explores the current world of connected consumerism and the effects that technology has on business and the loyalty equations brands must follow to engage with the changing behavior of consumers. He is considered a leader in generational buying behaviors, human travel habits and offers predictive analytics on emerging trends.