Chris Anderson joined White Lodging in 2015 as Senior Vice President and Chief Revenue Officer of Full Service Hotels.
Mr. Anderson is responsible for developing and executing the revenue strategy for the full service portfolio, providing strategic and tactical oversight of the sales and revenue management disciplines. He works closely with the Corporate Directors of Sales and Revenue Management, creating training and tools to hold hotels accountable for their performance, and making key personnel decisions to help the portfolio’s talent pipeline. He is also responsible for aligning the goals and strategies of the sales, revenue management and digital teams.
Mr. Anderson comes to White Lodging after seven years with Marcus Hotels & Resorts, most recently serving as Senior Vice President of Sales, Marketing and Brand Development.
Earlier in his career, Mr. Anderson spent 15 years with Marriott International, leading sales and marketing departments at large resorts, convention hotels and urban properties such as the Atlanta Marriott Marquis and the Tampa Marriott Waterside Hotel and Marina.
Mr. Anderson is active on numerous industry boards, committees and panels, and enjoys speaking at industry events. He has received an Emmy nomination, a Telly Award, a Marcom Award and the Adrian Award for marketing strategies and campaigns. He received a bachelor’s degree in political science from the University of Missouri, with minors in economics and marketing.