Chris Anderson is the Executive Vice President and Chief Operating Officer for White Lodging. He leads the revenue and operational strategies across our hotel and restaurant portfolio, including sales, marketing, food and beverage, guest satisfaction and curated programing.
Chris joined White Lodging in 2015 and has served as Chief Commercial Officer and Chief Revenue Officer. He has been a driving force in White Lodging’s success, navigating complex changes in the hospitality industry and leading the development of brand, marketing, and revenue generating strategies as the company transitioned from its suburban roots into a leader in urban and lifestyle hotels and restaurants.
Prior to joining White Lodging, Anderson spent seven years with Marcus Hotels & Resorts, where he spearheaded the company's marketing, brand, sales and revenue management strategies. Earlier in his career, Anderson spent 15 years with Marriott International at large resorts, convention hotels, and urban properties such as the Atlanta Marriott Marquis and the Tampa Marriott Water Street Hotel and Marina.
Chris is a winner of numerous awards including an Emmy nomination, Telly Award, multiple Platinum and Gold Marcom Awards, Summit Creative Awards, the Davey Award and the prestigious Platinum Adrian Award for marketing strategies and campaigns. In 2018, he was awarded the 25 Most Extraordinary Minds in Marketing from the Hospitality Sales, Marketing Association International. Chris has also chaired and co-chaired many industry boards, committees and panels.
Chris authored the book "I'm Not Buying It," which focuses on technology in the ever-changing world of connected consumerism and how to turn skeptical generations into loyal customers. He received degrees in political science and marketing from the University of Missouri.
Chris joined White Lodging in 2015 and has served as Chief Commercial Officer and Chief Revenue Officer. He has been a driving force in White Lodging’s success, navigating complex changes in the hospitality industry and leading the development of brand, marketing, and revenue generating strategies as the company transitioned from its suburban roots into a leader in urban and lifestyle hotels and restaurants.
Prior to joining White Lodging, Anderson spent seven years with Marcus Hotels & Resorts, where he spearheaded the company's marketing, brand, sales and revenue management strategies. Earlier in his career, Anderson spent 15 years with Marriott International at large resorts, convention hotels, and urban properties such as the Atlanta Marriott Marquis and the Tampa Marriott Water Street Hotel and Marina.
Chris is a winner of numerous awards including an Emmy nomination, Telly Award, multiple Platinum and Gold Marcom Awards, Summit Creative Awards, the Davey Award and the prestigious Platinum Adrian Award for marketing strategies and campaigns. In 2018, he was awarded the 25 Most Extraordinary Minds in Marketing from the Hospitality Sales, Marketing Association International. Chris has also chaired and co-chaired many industry boards, committees and panels.
Chris authored the book "I'm Not Buying It," which focuses on technology in the ever-changing world of connected consumerism and how to turn skeptical generations into loyal customers. He received degrees in political science and marketing from the University of Missouri.
