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Bruce White is the Founder and Chairman of White Lodging, an industry-leading hospitality company he started with a single hotel in 1985.

Bruce is a highly-respected leader and advocate of numerous hospitality, business and civic organizations. He was a finalist for HOTEL magazine’s Global “Corporate Hotelier of the Year" and a member of the inaugural class of the Purdue University School of Hospitality and Tourism Management Hall of Fame. He was appointed to the Board of Trustees of Purdue University in 2011 where he served through early 2015. He is also a member of Purdue University’s Business Hall of Fame.

In 2021, in recognition of the White Family’s significant support of Purdue University and in honor of J.W. “Bill” Marriott, Jr.’s countless contributions to the hospitality industry, Purdue renamed its hospitality school the White Lodging – J.W. Marriott, Jr. School of Hospitality and Tourism Management.

He has been recognized with the IHLA Lifetime Achievement Award, the Hunter Hotel Developer Award for Excellence & Inspiration and, along with his family, the Will Koch Indiana Tourism Leadership award. Mr. White’s board involvement has included University of Chicago Hospitals, the Indiana Economic Development Corporation, the Chicago Economic Club, Big Shoulders Fund, the Terlato Wine Group and Young President’s Organization.

Bruce is a graduate of Purdue University, the Harvard Graduate School of Business O.P.M. Program and is the recipient of an Honorary Doctorate of Business Administration in Hospitality Management from Johnson & Wales.

Bruce and his wife, Beth, have three adult children: Corinne, Conner, and Patrick, and welcomed their first grandchild, Timothy James, in 2021. All grew up in Indiana near the location of White Lodging’s headquarters and first hotel.

Beth, and all three children are involved in the hospitality business in various capacities and sit on White Lodging’s Board of Advisors.