How do you elevate a city that’s already a mile high?
The answer came in the fall of 2017, when White Lodging opened the doors to Denver’s highest open-air, rooftop bar. It sits atop the Le Méridien Denver Downtown, a structure topping off at 5,430 ft. above sea level — 150 feet higher than a mile.
Thus was born 54Thirty.
The name has come to represent not only the physical increase in elevation, but the above-and-beyond attitude of the brand. In a city defined by its social culture, we had no choice but to craft an experience that transcends the expected. Tastier cocktails. A more refined atmosphere. Supermodel-status Instagram presence.
And, of course, stellar views of the surrounding city and the Rocky Mountains.
The brand carries itself with an understated confidence, as if it’s felt at home in Colorado for years. A simple geometric logo takes a modern look at the mountains, the centerpiece of a minimalistic design that doesn’t try too hard. It doesn’t need to — when you’re more than a mile high in America’s coolest city, you let the space speak for itself.