INVESTMENTS & DEVELOPMENT

Over the last 30 years, White Lodging has outpaced the hotel development industry with 120 newly constructed hotels, an investment more than $3 billion in the making. On average, White Lodging has $500 million-$1 billion in active development. Our development team excels at finding the right markets for new builds and delivering high-value projects both within budget and on schedule.

Case Studies

"We add significant value to every project by first understanding the owner's vision and then using our proven pre-development processes."
Russ Louderback / Executive Vice President

Notable Hotel Developments

Success is visible in our industry. You can see it come to life with every changing skyline.

A few of our many dynamic developments are featured below. Click on a hotel to learn more about its groundbreaking success.

FOOD & BEVERAGE INNOVATION

Staying current and staying ahead of the competition: That’s our commitment to F&B innovation.  At White Lodging, we are constantly investing in our growing food and beverage division.

We employ a dedicated R&D chef, who has an entire state-of-the-art test kitchen in which to craft, create, and execute unique recipes.  The chef keeps a dynamic list of seasonal ingredients and draws inspiration from the culinary world, discovering all the while that creativity in the kitchen knows no boundaries.

As leaders in F&B, White Lodging develops high-performing on-site restaurants that deliver a competitive advantage for owners looking to maximize the value of their asset.  Our expertise brings a fresh, creative twist to banquets and catering as well.

Food and Beverage Concepts

Our independent restaurants are destinations in their own right; they just happen to be adjacent to hotels.  We search out and hire the best talent to create craveable concepts and menus that keep guests and locals coming back.

Motivated by our passion for fresh ingredients and fresh ideas, the different in a White Lodging restaurant is seen directly in the bottom line.  Our F&B expertise delivers significant revenue and profit margins over our peers.

White Lodging brings a full portfolio of core restaurant concepts, including:

  • Neighborhood Bar & Grill
  • Media-centric/Sports Bar
  • Modern American Steakhouse
  • Millennial Urban Coffeehouse
  • Rustic Italian

Marketing Savvy

From our corporate communications team that keeps us connected and engaged in operational excellence and talent acquisition and retention – to sales and marketing that drives preference and revenue for our owned and managed properties, White Lodging offers 360 degree management services that result in unbridled success for our partners.

Our strategy is to price, manage, and market for both higher margins and a larger share of customers.  Divided into two divisions, select service and full service, for greater accountability and expertise, we are able to add value and better meet the needs of hotel expansion based on our breadth of talent and specialization.  Because of our size and flexibility, we are able to move resources for an opening or takeover, ensuring we are maximizing the value of the asset immediately and continuously.  Furthermore, sales leadership is deployed regionally, where our hotels are located, ensuring “boots on the ground coverage,” while offering the unique ability to provide focus and accountability to high impact assets.

Strategic Relationships

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The best relationships in hotel development are symbiotic, where the sum of our parts is greater than each company individually. At White Lodging, we consistently grow alongside our partners by building trust and creating value from day one. Your relationship with us is one that can flourish and develop into mutual growth opportunities.

Because of our strong financial platform, we have the ability to strategically choose where we grow and who we grow with. Our partners know with certainty that we can invest in the needed infrastructure to fuel that progress.

It’s why White Lodging has such long-standing relationships with world-class brands, including Marriott International, Inc.; Hyatt Global; Hilton Worldwide; InterContinental Hotel Group; and Preferred Hotels.

Project Management, Purchasing, and Procurement

As one of the nation’s fastest-growing hotel developers, White Lodging wastes no time getting projects off the ground. By focusing on strategic action and developing efficient cost controls, cycle times and quality products, we build value from the very beginning.

  • Balanced Focus. Our construction team is incentivized to deliver hotels on time and within budget without compromising project quality.
  • Effective, Efficient Design. We maximize building efficiency through the design process by eliminating unnecessary square footage while also eliminating potential for change orders.
  • Experience and Impact. Our seasoned project management team has managed more than $2.5 billion in total investment value, all with a strategic focus to minimize risk and maximize long-term growth.
  • Hospitality Procurement Services. Our team offers total turnkey services for all furniture, fixtures and equipment, kitchen and laundry systems, telecommunications, interior and exterior signage, and every operating supply and service required for a hotel opening or CapEx. All savings are passed directly to the owner.