Think Like a Marketer: Four Tips to Fast-Track Your Career and Build Your Brand

As director of communications for White Lodging, a hotel management company with 165 properties nationwide, I witness every day the power of marketing a brand. Oddly enough, many of us…

As director of communications for White Lodging, a hotel management company with 165 properties nationwide, I witness every day the power of marketing a brand. Oddly enough, many of us who know this power don’t use the lessons learned to build and communicate our own brands to fast-track our careers.

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White Lodging, established in 1985, is one of the leading ownership, development, and management companies in America. An innovative trendsetter, the organization’s portfolio includes convention, urban lifestyle, and suburban select hotels with more than $1 billion in managed revenue. White Lodging operates more than 90-premium hotels, 30 restaurants and 30 brands in 20 states. Success knows no boundaries at White Lodging, where associates and leadership have consistently earned superior guest satisfaction scores, top market share and industry-leading profit margins while recruiting the best, brightest, and most passionate professionals in every discipline for three decades. White Lodging is a proud winner of the 2018 & 2019 Gallup Great Workplace Award.