Vice President of Revenue Strategy and Optimization
Bringing nearly 25 years of hospitality experience, Brian Burton joined White Lodging in February of 2016 as the Vice President of Revenue Strategy and Optimization for the full service and lifestyle division, responsible for its sales and revenue strategies.
Prior to joining the company, Burton held various sales positions at the New York Marriott Financial Center & World Trade Center, Lincolnshire Marriott Resort, and the Renaissance Chicago North Shore. Most recently, he served as Vice President of Revenue Generation for Marcus Hotels & Resorts. In his previous role, Burton was credited with creating revenue strategies that resulted in four consecutive record-breaking years of growth. He executed the launch of event manager and sales training and developed Marcus’ 24-hour Reservations and Customer Care Center.