White LodgingThe biggest niche we’ve created for ourselves is the ability to develop on a very consistent basis high-quality, high-value properties with premium brands.White Lodging
Deno Yiankes
President and CEO,
Investments & Development

White Lodging Services, Inc.
White Lodging Investments and Development

With over 20 years of expertise and a development pipeline of more than 25 projects representing investments in excess of $1.5 billion over the next five years, White Lodging continues to break ground as one of the fastest growing independent hospitality development companies in the country. Backed by a fully-accountable operating culture and realized by a highly-energized leadership team, our growth plans translate to unparalleled opportunities for our strategic development partners.

History of Success

Our proven expertise spans over two decades of consistent reliability and trust. With an established track record of developing over $2 billion (over 100 ground-up developments) in successful premium branded high-quality full- and select-service hotels, we have the ability to guide the process from ground up for maximum long-term profitability and return on investment.

Proven Strategy to Deliver "Strategic Economic Value"

To maximize the value of the brands, our development and management capabilities, and improve the quality of our portfolio, we focus on premium multi brand/multi segment full and select service hotel opportunities in major urban and high grade suburban markets. Notable expertise includes innovative “co-branded” urban select service hotels, and large convention hotel developments.

Strategic Partnerships

By developing and cultivating trusted relationships with highly-valued and aligned leading hospitality brand, institutional and development partners, White Lodging delivers exceptional results. To expand our penetration into targeted urban markets, we affiliate with strategic local partners aligned with our core values and the philosophy of a balanced, long-term approach to growth, resulting in synergistic added value.

Project Management

Our experienced in-house development, project management and purchasing/procurement team provides the multi-disciplined expertise to determine strategies that build sustainable value, maximize opportunity and overcome hurdles for your project.

  • Ongoing strategic market development and research
  • Optimal brand selection and recommendation
  • Development of realistic pro forma expectations based up on-the-ground market knowledge
  • Experienced on-site project management
  • Processes that ensure on-time, on-budget project execution
  • Strong vendor relationships that facilitate purchasing of the right materials and services at the right cost
  • Procurement services for literally every operating supply and service required for opening
  • Effective “win-win” negotiations with premium brands to ensure their standards are achieved while maximizing the owner’s investment along the way
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