White Lodging Hotel Operation Services
The White Lodging Management Division which includes165 hotels, over 20 brands, and more than $1 billion in revenue across the United States. White Lodging's revenue and growth projections have us reaching $2 billion in 2018. With those numbers in mind, the company's focus on its mission of maximizing the value of every asset, including associates and properties. White Lodging is strategic with its growth and does not want to take on new management contracts for growth's sake, but instead focus on contracts where the company can add value for the owners.
White Lodging's vision is to be the most-desired and highly-valued third party management company of premium brands, full and select service, in the United States. In addition, White Lodging prefers to work with a small group of owners where a collaborative partnership exists that enhances value for both parties.
White Lodging is driven by its core values of growth, ethics, accountability, leadership excellence, genuine care and impact. The company works hard to add value and not confuse activity with accomplishment. When taking over a hotel contract, White Lodging wants to stabilize within six months, add value within 12 months and be at peak performance within 24 months. This does not happen without a strong plan and holding each other highly accountable.
White Lodging is constantly looking for "A" talent (superstars) to support its growth. Company leaders believe in hiring before they need the position. In addition, the company has a strong track record of 80 percent of its GMs and 75 percent of its regional vice presidents being promoted internally. White Lodging doesn't hire for a position; White Lodging hires for the career progression to match its growth.
White Lodging believes in giving back to the community. In the past four years, the company raised more than $500,000 for Back On My Feet, an organization that helps homeless people achieve confidence, independence and employment. Besides raising funds, White Lodging has hired over 25 people from the program and was an integral part of starting the Austin chapter in January 2013.