New Strategy Increases Revenue and Lower Costs
White Lodging’s award-winning revenue management team knows how to focus on the real money-making opportunities, not just the numbers or the tasks. With dedicated revenue management experts in each of our divisions and regions, each White Lodging hotel has the support to help identify the right approach to maximize that individual asset. And while we’re doing it better, we’re also doing it for less, keeping costs under revenue management charges for brand support. WLS Revenue Management – recently named Marriott’s Franchise Revenue Management Team of the Year!
An example of this strategic approach is at the Residence Inn by Marriott Fishers, a successful, solidly-performing all suite hotel located in an affluent northeast suburb of Indianapolis. The stabilized hotel was already operating at an extremely strong occupancy and achieving respectable levels of house profit. A strategy implemented to change the business mix resulted in a loss of 11 points in occupancy, with growth of over $16 in ADR – producing an 12% increase in house profit in the next 12 months.
The Result
A loss of 11 points in occupancy, with growth of over $16 in ADR – producing an 12% increase in house profit in the next 12 months.
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