What if you could re-position an existing asset and enhance the value
to deliver double the NOI, and produce double digit first year return
on invested capital? We did it.

Fairfield Inn & Suites by Marriott Denver / Cherry Creek

This 134 room 10 story high rise property is located in the prestigious upscale Cherry Creek neighborhood south of downtown Denver and just minutes from Denver University. A recent redevelopment and re-branding project, with an investment of $3.4 million, substantially upgraded the property’s overall appearance and added 36 signature king suites. The investment resulted in double digit increases in both NOI and ROI in the 12 month period following the completion of the re-branding effort. In addition, the hotel has substantially exceeded brand average rev par index numbers consistently month after month post conversion in a highly competitive market.

The Result Double-digit increases in both NOI and ROI in the 12-month period following the completion of the re-branding effort 129% rev par index post-conversion vs. 108% rev par index pre-conversion 24% post-conversion increase in hotel’s ADR 23% return on invested capital 122% year over year increase in net operating income