White Lodging Services, Inc.
White Lodging Leadership Team
Bruce White

Bruce White

Chairman and Chief Executive Officer

Mr. White is the founder, Chairman & Chief Executive Officer of White Lodging, a fully integrated developer, owner and manager of premium brand hotels — a recognized industry leader that consistently delivers superior leading brand hotel experiences and premium returns on investment.

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Lawrence Burnell

Lawrence Burnell

Vice Chairman, CFO / COO President and CEO, Shared Services Division

An astute finance professional, Mr. Burnell started with White Lodging in 1992 as Vice President of Accounting and was promoted to Chief Financial Officer in 1993. He leads all phases of financial management and shared services including accounting, financial reporting, treasury, loan procurement, information technology, risk management, legal, human resources and administration. He served as a key member of the executive team that was responsible for the profitable growth of White Lodging from 18 to 155 hotels.

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  • Shared Services Division Leaders:


  • » Carolyn Cochran
  • Senior Vice President, Accounting and Information Services
  • » Chuck LaMotte
  • Vice President, Human Resources
  • » Steve Handler
  • Vice President, Financial Management
  • » Ken Barnes
  • Vice President, Information Technology

Deno Yiankes

Deno Yiankes

President and CEO Investments and Development Division

Mr. Yiankes leads White Lodging’s investment and development division which includes the organization’s development, project management, purchasing/procurement and value maximization efforts for internally owned assets. During his tenure, White Lodging has grown from 4 hotels in Indiana to a current managed portfolio of over 155 premium branded hotels in 18 states totaling over 23,000 guestrooms. Prior to joining White Lodging in 1990, Mr. Yiankes served as Senior Associate with HVS International in Mineola, NY and has also worked in a variety of front and back of the house operational roles at the hotel property level.

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  • Investments & Developments Division Leaders:


  • » Russ Louderback
  • Executive Vice President, Owner Representative Director of Design and Construction
  • » Pete Reardon
  • Vice President, Purchasing and Procurement

Dave Sibley

Dave Sibley

President and CEO Hotel Management Services

An industry veteran, Mr. Sibley joined White Lodging in 2000 and is responsible for the operating results of all hotels in the management portfolio and the recruitment and development of over 7000 associates. Under his leadership, the company's portfolio has reached $850M in total revenue and over $100M in food and beverage revenue. Mr. Sibley currently oversees 155 hotels in nineteen brands.

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  • Hospitality Management Division Leaders:


  • » Jon Peck
  • Chief Operating Officer - Full Service, Hospitality Management
  • » Bryan Hayes
  • Chief Operating Officer - Select Service, Hospitality Management
  • » John LaHaise
  • Vice President, Engineering
  • » Mary Jo Dolasinski
  • Vice President, Talent & Learning
  • » Mike Wernet
  • Vice President of Asset Management
  • » Michael Bennett
  • Vice President, eCommerce & Communications
  • » Robert Morse
  • Senior Director, Corporate Revenue Strategy - Full Service
  • » Becky Robles
  • Senior Director, Corporate Revenue Strategy - Select Service
  • » Gill Lapeire
  • Senior Director, Corporate Sales and Marketing
  • » Kevin Grandin
  • Regional Vice President, Region 1
  • » Lucie Manley
  • Regional Vice President, Region 2
  • » Mark Aftanski
  • Regional Vice President, Region 3
  • » Dave Montrose
  • Regional Vice President, Region 4
  • » Jean Smith
  • Regional Vice President, Region 5
  • » Chip Young
  • Regional Vice President, Region 6
  • » John Randall
  • Regional Vice President, Region 7
  • » Ron Caldwell
  • Regional Vice President, Region 8
  • » Lisa Peterson
  • Regional Vice President, Region 9
  • » John O'Connor
  • Regional Vice President, Region 10
  • » Michelle Steffens
  • Regional Vice President, Region 11
  • » Bob Jensch
  • Regional Vice President, Region 12
  • » Jennifer Kahl
  • Select Service Regional Director of Sales and Marketing
  • » Joseph Bocherer
  • Full Service Regional Director of Sales and Marketing
  • » Bob Stewart
  • Full Service Regional Director of Sales and Marketing
  • » Natalie Hart
  • Select Service Regional Director of Sales and Marketing
  • » Shannon Linahan
  • Select Service Regional Director of Sales and Marketing

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