Taking a Stand
Corporate Social Responsibility
White Lodging isn’t just a member of the hospitality industry. We’re a member of the global community. And when we take a stand—for the planet, our communities and our people—we sleep well at night, because we know we’re living up to our potential as a corporate citizen in a changing world.
For associates, that means a career at White Lodging is more than themselves, it's about being a part of their community.
WE TAKE A STAND…
FOR THE ENVIRONMENT. We’re on a journey to become an industry leader in environmentally responsible practices. Our road map? The “Keep It Green” program. White Lodging hotels that meet its stringent criteria for energy/water conservation, recycling, waste reduction and clean air earn our “Green Hotel” designation. At each Green Hotel, a staff-led Green Team implements and monitors best practices.
The JW Marriott Austin, our biggest project to date, opened February of 2015 and was designed to be Silver LEED certified.
FOR OUR COMMUNITIES. From the moment we break ground on a property, White Lodging generates employment opportunities and economic activity. Consider Indianapolis’ 1,005-room JW Marriott: Its multi-year construction engaged 2,000 workers and put Indianapolis on the map as a world-class convention and tourism hub. In the midst of an unprecedented recession, the property has also generated 700 full-time jobs since its 2011 opening. That’s groundbreaking in more ways than one.
FOR OUR PEOPLE. We expect extraordinary things from our employees. We also give them what they need to get there. Our professional development programs ensure that White Lodging associates can do their career-best work every day. In fact, we’ve earned a spot on Training Magazine’s esteemed list of Top 125 training companies, the only independent hospitality management company to do for the past five years in a row. We’ve been on the list six times. We’re in good company, too, sharing space with the likes of Microsoft and IBM.
White Lodging has always been, and will continue to be, committed to providing inclusive service and hospitality at our hotel and restaurant properties. We believe our core value of "genuine care" is a key element to the heartbeat of our properties, and this value applies to each guest and every associate. We make a commitment to serve everyone, free of discrimination, who chooses to work, stay or dine at a White Lodging property.
FOR SOCIAL CHANGE. When a nonprofit captures our imagination, we become co-conspirators in their cause. One of the most recent nonprofits to snag our hearts: Back on My Feet, which uses running and other programming to promote self-sufficiency within homeless populations. Since 2010, we’ve raised or donated more than $500,000 for the “CNN Hero” organization. We initiated the partnership with “White Lodging Sneaker Day,” when associates who donated $5 are able to wear sneakers to work—for kicks and to build awareness. And when the organization sought to open an Indianapolis chapter, we raised the majority of money to fund the first two years. Due to our associates’ strong support in Indianapolis, BOMF opened a chapter in Austin in the first quarter of 2013. We're also the first company to implement payroll deductions for Back on My Feet.
But our support isn’t just financial. We’ve hired multiple members from the Indianapolis chapter to work in our hotels in that chapter’s first year, we have representatives who sit on Back on My Feet's national and chapter boards and associates who go on runs with the Back on My Feet members. Currently, we have hired 10 members in Indianapolis, and over 15 hires in Austin.
In 2014, White Lodging and Back on My Feet received an honorable mention for the Best Corporate-Community Partnership at PR Dailey's Corporate Social Responsibility Awards.
It’s important to note that several other non-profits have tugged at our heart strings throughout the years. The Bruce and Beth White Charity Fund along with White Lodging are a strong contributor to the following:
- Staddle Camp
- Purdue University Calumet/White Lodging School of Hospitality
- Michigan State University Hotel School
- Purdue University
- Chicago Big Shoulders
- Corbett Medical Foundation
FOR THE FUTURE. The hospitality industry is only as strong as its next generation. White Lodging’s commitment to education aims to cultivate the hospitality leaders of tomorrow. In 2009, The Dean & Barbara White and Bruce & Beth White Family Foundations gifted $5 million to the Purdue University Calumet’s White Lodging Center for Hospitality and Tourism Management. The gift supports a hospitality facility, two endowed professorships and—in collaboration with the National Association of Black Hotel Owners, Operators and Developers (NABHOOD)—a scholarship for students with leadership potential.