About Us

A Message From Chairman & CEO Bruce W. White

Chairman’s Message

White Lodging has a history of high performance and sustainable, profitable growth. We have achieved these results as a hospitality company, but we recognize they have been accomplished by many individual efforts that have enabled us to sharpen our focus and continuously drive one vision:

“To become the most desired and highly valued developer, owner and manager of leading brand full and select service hotels in the United States.”

Focus and vision fueled by commitment, premier hospitality management services and trust create value for owners, associates, guests and White Lodging. We concentrate our efforts on those areas of “critical success” and foster accountability through measurement and a culture of continuous improvement that drives our mission:

“To maximize the value of every asset”

We work hard to communicate at all levels where we want to be, how we will get there, and why success benefits all involved. We know who we are and what we believe in, and value our commitment to meet all promises made, whether to guests, associates or owners.

Our culture is loyalty-based and focused on retention. Our hospitality and hotel management company understands that if we don’t add value, loyalty becomes lost. Therefore, we restrict our activities to those opportunities where we feel we can create great value and grounded in our core values that guide us:

“Growth, accountability, ethics, impact, genuine care and leadership excellence”

We look forward to partnering with those who share the same passion, commitment, values and long-term growth objectives to participate in our future success.

Bruce W. White
Chairman & CEO